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Found and chosen

Get found, and then get chosen.

A site nobody finds earns nothing. A site that is found but where nobody asks for anything earns nothing either. We take care of both: that Google and AI answer engines find you, that there is copy that speaks to your customer, and that a visitor can easily get in touch. No ads or campaigns, but technique and structure.

Recognizable

When this page hits the right problem.

  • You are good at what you do, but in Google you are on page three.
  • The same text has been on your site for years, and nobody has time to write something new.
  • Visitors do come, but hardly anyone calls or fills in the form.
Outcome

What you have after launch.

  • A site that Google and AI answer engines understand well.
  • Pages and articles about the questions your customers really ask.
  • A site where a visitor sees how to get in touch without having to search.
Specialisms

What we do for you.

  • SEO and GEO

    We make sure your site is fast and well built, and that search engines understand exactly what you do and where. That is how you rank higher in Google and get mentioned when someone asks ChatGPT or another AI.

  • Content generation

    We write articles for your site and create images and video to go with them, with the help of AI. One of us always checks before anything goes online. You bring the knowledge of your trade, we turn it into content that gets found.

  • Conversion optimization

    We look at where visitors drop off and make the step to contact smaller: a clear button, a short form, your phone number in the right place. That way the same visit brings in more enquiries.

Delivery

Delivered clearly, without loose ends.

  • A check of your site: what Google sees, what is missing and where visitors drop off.
  • A technical foundation that search engines and AI answer engines can work with.
  • New or improved pages and articles around the questions your customers search for.
  • A clear route from visit to enquiry, and measuring what it delivers.
Approach

A process that creates clarity quickly.

  1. We look at how your site is doing now and what your customers search for.

  2. We pick the pages that deliver the most, and start there.

  3. We improve the technique, the copy and the path to contact.

  4. We measure what changes and adjust.

FAQ

Frequently asked questions.

Is this the same as online advertising?

No. We do not do ads, campaigns or social media. Technical marketing is about your own site: that it gets found, that the copy is right and that visitors get in touch.

What is GEO?

GEO stands for generative engine optimization. More and more people ask ChatGPT or another AI instead of Google. GEO makes sure your business is mentioned in those answers.

So does AI write my copy?

AI helps us write faster and better. In doing so, we take into account the new, invisible “watermarks” that AI tools build into text and images. We also create images and video, but one of us always checks, and we discuss it with you before anything goes online. The knowledge comes from you: you often know better which questions your customers ask.

How soon do you see results?

A clearer button or a shorter form you often notice quickly. Ranking higher in Google usually takes weeks to months. That depends on several things, such as how well your website performs and how much authority your site has with Google. So it certainly does not happen by itself, but it does need some time.

Can you also improve an existing website?

Yes. We first look at what is already there and then improve what delivers the most.

What do I need to provide?

No website yet? Then not much, just your time and information about your business. We then discuss together what you really need. Already have a website? Then access to your website and, if you have it, to Google Search Console. And of course your knowledge of your trade: we write good content together, because you know which questions your customers ask and what you want to show.

Technical marketing
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